About Us

I spent twenty years building a premium auto-detailing business in Austin. It taught me precision, trust, and what it means to take care of people at the highest level. But the work takes your body, and I eventually realized I could either keep giving everything to one car… or scale that same trust into something thousands of people could feel every day.

The bridge was food.

I grew up around restaurants, raised by a server at one of Austin’s classic fine-dining spots and a carpenter who built everything with his hands. That mix of hospitality and grit shaped how I see craft. Kitchens taught me memory and emotion. Woodwork taught me discipline.

Season Deez started as a joke name back in 2012, but the real idea clicked in March: use flavor as a way to deliver connection, nostalgia, and real heat. Our first collaboration with Cockti Juicy Fried Chicken taps into a rare ingredient — the real, fully numbing Sichuan peppercorn that only re-entered the U.S. in 2017.

We license and package iconic seasoning blends from food creators, protect their IP, and pay them royalties. Season Deez brings those flavors to the people.

That’s the mission. Wake up your tongue. Feed the memory.

Nathan Alhades, Founder